Snowboarder Mag. was founded and created by Pat Bridges. His original idea was to create a magazine that gave snowboarders a reputation to no longer be a bunch of snowboard bums, but rather a community of riders brought together by the love of the sport to create an "actual sport." That is exactly what Pat did. Snowboarding today is a billion dollar a year industry that has even made its way into the Olympics. Over the past 30 years snowboarding has really changed from an outcasts hobby to a full-fledged Olympic sport. What Snowboarder Mag. does that is so different from all other magazines is that they utilize all types of media power tools to effectively sell magazines. When you first look at any Snowboarder Mag. the limbic part of your brain is initially activated. At first glance of the magazine you typically see the most up to date “gnarly” photos of riders riding the most unique and creative features out there. The magazine also really tries to stay up to date when it comes to the use of technology. Therefore, they use a technological shift to keep readers interested in the Mags. content by offering an online magazine you can subscribe to with the newest video edits, and up to date blog articles. This type of technology really helps the magazine keep up with the times. Production techniques are also used in the magazine to keep readers interested. In fact creative directors are paid specifically to keep up to date with new production techniques like font styles, colors, and symbols to create an up to date and artistic magazine. In fact these techniques are something Snowboarder prides themselves on. The magazine has an avid following but to generate new potential readers they use a variety of persuasive techniques to help sell magazines. Snowboarder also uses techniques like flattery, the bandwagon approach, and group dynamics to get interested prospects to subscribing. The magazine is flattering enough just by looking at the front cover but there are also all types of colors and amazing photos to really flatter readers. The bandwagon approach and group dynamics are other types of persuasive techniques used to get readers to feel like by purchasing the magazine and by keeping up to date with what is going on in the snowboard community they really become a part of that community. Being a snowboarder myself I remember when I was younger and really wanted to become a part of that community and by buying Snowboarder that idea really seemed to become a reality. No matter what techniques they use to sell magazines Snowboarder has really been killing it over the years. By staying with the times the magazine will only grow and hopefully be around for a long time.
